Part 2 - Field Guide

8 Tips to Keep Connected with
Your Core Customers

The business category you are in, the number of customers that you have, and the purchase cycle will all need to be considered for not only determining “how often” you connect with your Core Customers, but also “how” you connect with them. 

Core Customer mailings and contacts can come in many different formats, from traditional newsletters and mailings to postcards, emails, phone calls, in-person visits, etc.

1)    Welcome Letter.  Once a person has become a client or customer, send a letter from the owner, manager, or even from the entire team welcoming them and thanking them for their business.

2)    Phone Call.  Even better than a letter is a phone call from the owner, manager, or team member. 

3)    3 or 6-month follow-up letters, emails, or phone calls. 

4)    New Product or New Service updates.  “We now offer __________” or, “Did you know that besides (what they purchased) we also offer (insert other product or service here)?"

5)    Customer ONLY Sales Event.  You can send out regular sale event info, but even stronger is if you make a special offer for them.  The key is to make sure this offer is ONLY for the select group. Make them feel special.  An extremely powerful event is when you close the doors to the general public and are only open to your Core Customers. Provide an exclusive ticket to get in!

6)    Special Events.  Have a special invite to a Local Baseball Game, Movie Night, or Pizza Night.  This is a great way to connect with your customers and show your appreciation.

7)    Incentive or VIP.  With continued purchases, they are rewarded with a FREE or discounted offering.  Works best where the purchase cycle is short and often.

8)    Partner with Other Companies – Referrals.  Partner with another reputable business and send an offer on their behalf.  They, in turn, do the same for you.