Part 2 – Field Guide

Ritson’s Recession Playbook

The Field Guide for this week’s SoundADvice is Mark Ritson’s article, Ritson’s Recession Playbook.  

Every business within every business category is different and how they react to a recession needs to be treated accordingly. Depending upon how your market is impacted and understanding how your competition reacts can help you determine what steps you can take to remain competitive and even grow your business during the downturn.

Warning: Mark is a very outspoken writer and speaker. He often uses what many would refer to as inappropriate language. If you are offended by this, please pass on reading this. 

However, Mark’s information is highly valuable and backed by meticulous research. Attending one of his marketing sessions can cost you thousands of dollars. Major businesses pay him hundreds of thousands of dollars for his advice and expertise. The knowledge is well worth the price of admission.

Please note that in this article Mark is addressing primarily CMO and high-level marketing professionals that are representing very large companies. While not everything he states applies to small businesses, most of his thoughts do apply in one way or another.

We hope you find this information valuable as you consider your options in the coming months.

To read the entire article, click on the link below Mark’s short bio. 

Mark Ritson's Bio

Mark Ritson is a brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programs of leading business schools including London Business School and MIT. He has written a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year four times. PPA judges said in 2021: “Mark’s writing is authoritative, provocative, riveting and is backed up by unshakeable research foundations. He is clearly not afraid to say it how it is, and this honest, refreshing writing style really made these columns stand out.” He teaches the Marketing Week Mini MBAs in Marketing and Brand Management.

Link to article:  Mark Ritson's Recession Playbook